Ignacio Mortell

Results-driven marketing executive with over 20 years of expertise spanning high-level corporate environments, renowned agencies, and a successful self-owned startup. Known for a keen eye for detail and a relentless focus on integrated marketing strategies, I bring a proven track record of delivering extraordinary results to any organization.

Integrated Marketing Executive

ABOUT ME

Results-driven marketing executive with over 20 years of expertise spanning high-level corporate environments, renowned agencies, and a successful self-owned startup. Known for a keen eye for detail and a relentless focus on integrated marketing strategies, I bring a proven track record of delivering extraordinary results to any organization.

Professional Background

IMCbyDesign, Principal/Founder [2011-Present]
• Founded and lead a dynamic integrated marketing and communications agency, delivering innovative marketing strategies and comprehensive services that have driven significant growth and engagement for a diverse clientele in the Cape Cod market.

• Develop and provide cutting-edge digital and print advertising, web and mobile design, collateral production, and impactful public relations initiatives. enhancing brand visibility and engagement.

• Manage a wide-ranging portfolio, including nonprofit organizations, hospitality, supermarkets, clothing retail, real estate agencies, law firms, and creative professionals.

FCB/SiboneyUSA, Account Director [2007-2012]
• Led comprehensive marketing and advertising initiatives for the Colgate-Palmolive account in the competitive U.S. Hispanic Market, achieving market share dominance in key Consumer Packaged Goods categories.

• Orchestrated full lifecycle integrated marketing campaigns, blending strategic creativity with precise media planning and grassroots outreach.

• Amplified brand visibility and consumer engagement through innovative digital, social media, and shopper marketing strategies, driving measurable market penetration growth across crucial regions.

• Collaborated cross-departmentally to ensure streamlined communication and effective teamwork for superior campaign execution.

Vertu Americas/Nokia, U.S. Marketing and Sales Director [2001-2007]
• Directed marketing, public relations, and wholesale strategies for Nokia’s luxury subsidiary, Vertu Americas, driving brand visibility and sales goals across key markets.

• Developed and led innovative U.S. media strategies, achieving impactful advertising initiatives and securing high-profile editorial coverage.

• Executed successful product launches through data-driven research, strategic marketing campaigns, and targeted advertising allocations.

Academic Credentials

University of California, Berkeley

Associate in Graphic Design

2006-2007

Ivor Spencer School of International Business

London, United Kingdon

Certification

2001

Loyola University, New Orleans, LA

Bachelors in Business Administration

Minor in Computer Science

1989-1993

Expertise

Integrated Marketing Strategy 99% 99%

Leadership 95% 95%

Inbound Marketing CRM 95% 95%

SEO/Google Analytics 93% 93%

SKILLS

ACCOUNT MANAGEMENT
CLIENT SERVICE
TEAM MANAGEMENT
BRAND MANAGEMENT
CORPORATE COMMUNICATIONS
STRATEGIC PLANNING
DIGITAL MARKETING STRATEGY AND ANALYTICS
INBOUND MARKETING
MEDIA PLANNING
GRAPHIC DESIGN
WORDPRESS DESIGN
PUBLISHING